Social Media

Social media refers to digital platforms and tools that enable users to create, share, and exchange information, content, and ideas in virtual communities and networks. These platforms facilitate interpersonal communication, allowing individuals to connect with others, regardless of geographical distance. Social media encompasses a variety of formats, including text, images, videos, and live streams, and includes popular platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and others. It serves various purposes, ranging from personal expression and social interaction to marketing, news dissemination, and community building. The hallmark of social media is user-generated content, where individuals and organizations engage in active participation rather than being passive consumers of information. Social media has significant cultural, social, and economic impacts, influencing public opinion, trends, and the way information is consumed and shared in contemporary society.